Paragon Debt Advisory (“Paragon Advisory”) is a Black Empowered debt advisory services company. Our core focus is Capital Raising for:

  • Operating companies
  • Property related transactions.

Competitive Advantages & Differentiating Factors

  • A 10 year-plus track record within the debt capital markets
  • Over R3,4bn of funding successfully raised to date for clients
  • A network of over 120 funders that enables clients to access alternative funding outside of the main banks, including from offshore funders
  • Close and direct working relationships with key decision makers in each funding institution resulting in swift decision making and quick turnaround times
  • Strong technical expertise that covers legal, accounting, tax, and regulatory matters, ensuring s sound loan agreements and facilities for our clients. Our team includes chartered accountants, law practitioners, compliance officers and actuaries.  These professionals are highly qualified and experienced and handle each client’s affairs personally
  • Strong funder presentation and finance pack preparation skills that ensure the client is presented to funders in the best light possible
  • Paragon Advisory has access to balance sheet and credit facilities within the Paragon Lending Solutions group, which enables us to provide financing to our clients directly
  • Paragon Advisory is a BBBEE rated level 2 entity which allows clients to claim BEE points


Vijay Jainundh

Director CA(SA), HDIP Tax, HDIP Acc

Vijay Jainundh is a Chartered Accountant with 20 years industry experience in the financial services sector. After completing his articles at Deloitte, Vijay joined a specialist financial services company Mettle Limited where he worked within the company’s structured finance and securitisation division. During his tenure at Mettle, Vijay also set up and started Mettle Factors, an invoice discounting finance company that provided working capital finance to SME clients as well as Mettle Motor Loans which was a vehicle loans financier to the credit impaired and unbanked consumer.

In 2007 Vijay joined Transaction Capital Limited and helped establish the company’s Debt Capital Markets & Treasury Division.

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The division was responsible for all the group’s capital raising, book building, corporate finance, and M&A work. Capital raising grew from a few million Rand to over R5bn annually. The majority of the funding involved new capital raising, structuring and managing capital to cater for growth in the group’s operations within the non-traditional banking sector such as taxi loan finance to South African taxi route operators, mortgage finance for repossessed homes as well loan finance to SME businesses. In 2012 the business listed on the JSE, and the division was instrumental in playing a wider role to achieve the listing. Other transactions included South African Reserve Bank, Exchange Control and Jurisdictional Tax Treaty engagements as well as enterprise disposals and transaction un-winds. Vijay also has experience in starting and running his own businesses.


Gary Palmer

Director BBusSci (Honours), ACA (England and Wales)

Gary Palmer is a successful business entrepreneur with more than 20 years business experience and extensive deal making experience. Gary is the founder and CEO of Paragon Lending Solutions and has grown the business into a successful provider of finance to established entrepreneurs. A Chartered Accountant, Gary has a comprehensive understanding of the financial levers for property and business deals. During tenures at Ernst Young UK and Investec SA, he specialised in corporate finance, focusing on financial structuring for bank-backed high-net-worth individuals. In 2007, he established an independent finance business which became Paragon Lending Solutions in 2009. The business continues to serve many established entrepreneurs as a principal lender.

Level 2 BBBEE Rated Entity

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